Dynamic Collateral Creation for Marketing

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Often when I work with marketing and creative services organizations, a piece of technology that is usually missing is Dynamic Authoring, or Content software. For some reason, there isn’t recognition of the value of this tool outside of generating things like direct mail or email campaigns. So, here’s another take on the value of these tools.

Cella Consultant Les Johnson has nine years of experience providing technical solutions and process improvement in the Creative Services environment. Les is a certified Six Sigma Black Belt and provides process analysis and improvement services to clients. These services include process mapping, improvement activities and recommendations for process changes to improve efficiencies and reduce costs.
For more information on Cella, visit www.cellaconsulting.com or email Brendon Derr at [email protected].

Written by Cella Consulting

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