Do you need a DAM (Digital Asset Management System)?

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I’m often surprised by the many well-established Creative Services organizations that do not utilize a DAM system for managing digital assets. And often, they explain that they don’t need a DAM system because they have a well-organized shared server where they keep all their assets, work-in-progress and archived files. But, this approach actually works better for outside agencies that it does for internal groups. The reason I say that is two-fold:

This article was written by Cella Process & Technology Consultant Les Johnson.

Written by Cella Consulting

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