Location matters to every in-house creative services group. In the 2012 In-House Creative Services Industry Report, 77% of responding in-house creative teams indicated they reported in to a value-add department such as Marketing or Communications departments. The remaining groups reported to Shared Services, Sales, IT and other departments. Who your group reports to and where your group is physically located can create misconceptions within the corporation and your client base.
For information about how Cella can add value to your business through consulting, coaching, and training, please email [email protected]. This article was written by Cella Consultant Ceil Wloczewski.
Want more information about best practices for overcoming obstacles shared with other Creative Services departments? Be sure to download your free copy of the 2012 In-House Creative Services Industry Report, jointly produced by InSource, Cella Consulting, and The BOSS Group, at www.creativeindustryreport.com.