Moving Beyond Your Bread and Butter: Capability Brochures

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Most in-house creative groups are known for their “bread and butter” work—the products that make up the majority of their work that they’ve likely created for years. But in addition to those products, the creative team likely produces many other products of which only a small percentage of their client base is aware. I’ve heard many creative leaders say their teams sometimes act the part of a communications hub for their clients.
For information about how Cella can add value to your business through consulting, coaching, and training, please email [email protected]. This article was written by Cella General Manager Jackie Schaffer.

Learn more best practices for overcoming obstacles shared with other Creative Services departments: be sure to download your free copy of the 2012 In-House Creative Services Industry Report, jointly produced by InSource, Cella Consulting, and The BOSS Group, at

Written by Cella Consulting

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