As your responsibilities as a leader continue to expand, it’s best to rethink the oversight of smaller tasks and less crucial projects in your department.
It’s wise to thoroughly review documents being sent to our clients, but not all work is mission-critical for the leader to be reviewing. Put some thought into which projects don’t need your eyes on a daily basis. Think about who on your team has the right skillset to keep moving those projects forward. Someone with attention to detail who can review quality control and understanding how to apply your brand effectively.
Empowering a senior member of your team to review projects that no longer need your oversight should be motivating for them as this is as step further in their career path.
Meetings are a necessary evil in our business. Between staff meetings, project planning and review meetings, vendor meetings, and of course client meetings, its any wonder we get real work done at all. But one thing I have learned in almost 25 years in the creative...