Internal creative organizations often struggle with whether they should be charging clients and if so, at what rate. This doesn’t seem like a complex challenge, until you try to solve it! In this post I’ll touch on good reasons for implementing a chargeback model, costs that should be considered for inclusion, key considerations, and implementation tips.
Les Johnson is a strategic partner and creative process and technology expert for Cella, where he assists the Cella team in optimizing operations at in-house creative organizations. They partner with Creative and Marketing Executives and their teams to evaluate, develop, and execute successful:
- strategic plans and vision statements,
- organizational designs,
career pathing strategies,
- process improvement models,
- metrics-based performance models,
- systems and technology strategies