This month we get some InSight from Angela Buchanico, Assistant Director of Marketing at University of the Sciences (USciences). Where do you work? What does your company do? I work at University of the Sciences (USciences). Founded in 1821 as the Philadelphia College...
I was given a solid foundation in the fundamentals of design: color theory, typography, composition, etc. There were, however, a number of topics that were unfortunately passed over. One blaring omission was the fundamentals of people—how to lead and motivate...
So far, Kevin Mau’s career focus has been—and will always be—about putting creative strategy rst. To stay true to that focus, he actively seeks out collaborative environments and like-minded people. Kevin gures that if he gets the creative right, everything else falls wonderfully into place; and he can enjoy himself at the same time!
All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it.
If your company’s in-house creative department isn’t as productive as it needs to be, or you have a creative member falling short on performance, check your expectations.
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