“This is such a small/simple/basic project, we don’t need a creative brief for this, right? Every day, this question gets asked in meeting rooms across America. And, when a creative person answers, “Nah, it seems pretty straightforward” the table has been set for a...
If you have clients, then you need exceptional customer service chops. All clients, internal and external, need a certain amount of care and handling to promote a healthy and successful relationship. I find the best way to come across as flexible and position your...
When is it ok to say Uncle? When you've tried something for 1 year, 5 years, 10 years. So what’s the difference between giving up and moving on with a purpose? I’ve never been one to give up so I’m always shocked at how often I see others throw their hands up in the...
This month we get some InSight from Angela Buchanico, Assistant Director of Marketing at University of the Sciences (USciences).
It seems we’ve all worked for the tyrant Creative Director who came up with the “winning” ideas and then doled them out to the staff to implement—only to leave them feeling deflated, dispirited, and minimized. Don’t be that CD.
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