So far, Kevin Mau’s career focus has been—and will always be—about putting creative strategy rst. To stay true to that focus, he actively seeks out collaborative environments and like-minded people. Kevin gures that if he gets the creative right, everything else falls...
Alex Center – My First HOW
The first time that I attended HOW Design Live was back in 2013 in the beautiful city of San Francisco. Believe it or not, I actually hadn’t been to many design conferences prior, so I didn’t know really what to expect. I was invited to speak as part of The Dieline...
Critique without criticism
We've all heard this feedback: "It's fine." or "I don't like your use of that [color/shape/photo/etc]." Both of these types of responses are what I call Creative Death Blows. They provide no constructive feedback. Those responses are lazy and opinionated. No one...
Setting Yourself Up to Freelance, Successfully
by Erica Flores and Nathalie Heywood More and more, the question comes up, “Should I get a permanent position or should I freelance?” The answer depends on what is your ultimate goal. Being a freelancer is much like running your own business. You will need to feel...
Creating Buy-In from Non-Creatives
Non-creative, in-house clients go out of house because that’s where they find expertise and resources presented in an organized and confident way. Typically, these same impressive credentials exist in-house, but the massive number of day-to-day projects, meetings, and...
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Pick your battles when showing ideas
Battles are easy to find inside any organization. Big egos, unsolicited opinions and turf-protectors slouch under...
Account Managers and Project Managers: what’s the difference?
Often in-house creative shops blur the distinction between account and project management since they are perceived to...
Career Tip: Watch And Learn
One of the easiest ways to acclimate to a new job and corporate culture is to pay attention to how others act in the...
Overcoming Death Threats to Creativity
Recently I was reading an article Ideacide (14 Ways to Kill Creativity) and thought, now this could lead to something...
InSource Opinion Poll: How visible is your creative team within your company?
Support services like design can take a back seat to revenue-generating areas of the firm. Yet no one can deny the...
Career Tip: Take Your Lunch – Please!
According to a survey by our company, executives interviewed said their average lunch break is 35 minutes, seven...
Dynamic Collateral Creation for Marketing
Often when I work with marketing and creative services organizations, a piece of technology that is usually missing is...
Career Tip: Avoid Cell Phone Faux Pas
If you must leave your cell phone on during work hours, make sure that it’s always with you, and that the volume is...
Offshoring Creative to India
As the economy struggled across the better part of the last decade and developing nations proved able to take on...
Career Tip: Activate Your Network
Join at least one organization where you can regularly mingle with other industry professionals, such as your local...
Career Tip: Find magic in the mundane
At a loss for good ideas? The key is knowing where to look. Learn how to spot great ideas each and every day in an...
InSource Opinion Poll: How do you reinvigorate the creativity in your department, to keep design fresh?
Designers in a corporate environment are known to get stale working in templates with limited fonts and color...
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