To prove our rock star status at work, we creatives have to get a little, well, creative. It’s much harder to calculate the value of our typeface choices than it is the ROI of a new software purchase. It’s easier to say why a company needs engineers than why they need graphic designers to redesign the logo with the drop shadow. Sometimes, it’s even a fight for respect, explaining why the web content can’t just be filled in by the VP’s nephew.

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