Often in-house creative shops blur the distinction between account and project management since they are perceived to be similar, but, in truth, the two roles are quite different.  They require different skill sets and different focuses – and there is even a natural tension between the two functions in providing good service to clients.  Account management is all about strategic management: understanding client needs, defining solutions for those needs, “selling” those solutions to the client and advocating for that solution during the creative process.  Project management is all about the details: tasks, resources, deadlines, accuracy and coordination between different process participants.

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