A Non-Creative Viewpoint on Corporate Creative Culture

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It is the elephant in the room that nobody knows is there until it moves in the wrong direction.  A healthy corporate culture can be one of the most, if not the most, valuable assets to a Creative Executive. The quantifiable outcomes of a healthy corporate culture can be tied to increased productivity, higher employee retention, accelerated learning, and more consistent innovation.  If the culture is healthy and has been that way for a long period of time, you may never even realize how much you’re benefiting from it.  However, when the cultural health of a creative organization goes south, you’ll quickly begin realizing its negative impact. Playing an active role in maintaining and building culture is an important aspect of being a leader.

For information about how Cella can add value to your business through consulting, coaching and training, please email [email protected]. This article was written by Cella team member Brendon Derr.

Written by Cella Consulting

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