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Case Study: WinWynn Producer Contest
Read this case study from Gail Gonzales, Manager of Creative Services for Asset Marketing Systems (AMS) that documents how the Creative Services team developed a theme, name, strategy and more for a Sales Contest to drive attendance at the 2007 Sales Symposium. Click "Learn More" to download the case study and view samples of the WinWynn Campaign.

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InSource Web Site Wins Award
Congratulations to InSource and Morris! Communications for winning the IMA Best in Class Award in the ‘Nonprofit’ category for 2007.
The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. In order to win this award level, the InSource site successfully passed through IMA’s comprehensive judging process, achieving very high marks in each of its judging criteria - an achievement only a fraction of sites in the IMA competition earn each year.

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Moira Cullen, The Coca-Company Design Director went down the right path during the redesign of Coke's identity.
Learn more at
http://abduzeedo.com/the-coca-cola-idendity

Introducing "Regarding Design," a new design blog containing all kinds of interesting design ideas, thoughts, observation, information, inspirations and more.
Learn more at
http://www.regardingdesign.typepad.com/

Wanted: VPs of Design
More designers are reaching the executive ranks. But where are they getting the general business knowhow they need? Learn more at http://www.businessweek.com/innovate/content/aug2007/id20070829_407662.
htm?chan=innovation_innovation+%2B+design_innovation+strategy

Target V.P. Michael Axelin on the seven components of successful innovation
Learn more at http://www.socialsignal.com/blog/alexandra-samuel/target-v-p-michael-axelin
-on-the-seven-components-of-successful-innovation

Centre for Design Innovation
Day in the Life
by Justin Knecht
Learn more at http://designinnovation.ie/blog


Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird
Learn more at http://www.mckinseyquarterly.com/Strategy/Innovation/Innovation_lessons_
from_Pixar_An_interview_with_Oscar-winning_director_Brad_Bird_2127_abstract

AIGA/NY Panel to Probe Ethics of Information Design
Learn more at http://www.mediabistro.com/unbeige/events/aigany_panel_to_probe_ethics_of_
information_design_84047.asp

Technology: Are You A Loser?
Two new-but-different ways to aggregate your online life – social networks, email, photos, blogs – make it easier than ever to obsess over your relationship with your computer. One is a web browser called Flock. The other is a web service called Fuser. Does using one, the other (or both) make you a loser? Or, more accurately... a Fluser?
Learn more at http://blog.fastcompany.com/archives/2007/12/17/technology_are_you_a_loser.html

Innovation Lessons from 'The Big Apple'
Ten years or so ago Apple Computer was almost bankrupt. Fast forward and Apple (the company no longer uses the word computer) is now regularly cited as the most innovative company in the world. So what can we learn from the comeback kid?
Learn more at http://blog.fastcompany.com/experts/rwatson/2007/12/innovation_lessons_from_the_bi.html

Clean Look
by Rob Walker
Today will mark the first time that Tide has appeared in a Super Bowl commercial. This is a little surprising, given that Super Bowl ads are practically synonymous with mass brands and the Procter & Gamble detergent is about as mass as it gets.
Learn more at http://www.nytimes.com/2008/02/03/magazine/03wwln-consumed-t.html?ref=magazine

Why Graphic Design is the Worst Brand Ever
By Ed Roach – Marketing, Branding, Technology and the Web
Before 1984, graphic design could boast that it was a discipline, something valuable in the hands of a competent designer. Then came desktop publishing and the graphic design brand started it’s gradual decline. Today anyone with a computer and a few hundred dollars in software believe themselves to be proficient in the execution of graphic design.
Learn more at http://www.smallbusinessbranding.com/857/why-graphic-design-is-the-worst-brand-ever/

InSource Feature Article
"This month's edition has evolved into an exploration and a celebration of in-house designers. It is a long overdue focus on a vital and complex segment of our community that deserves more recognition than it currently receives from colleagues, clients and upper management," states GD:USA publisher Gordon Kaye in his editorial. And he delivers. The June 2005 issue is full of commentary on the world of in-house design and showcases the winners of the American In-house Design Awards. And if that wasn't enough, there's a feature article on InSource!
GDUSA InSource Feature.pdf
(PDF, 296KB)

Kudos from HOW!
Of all the valuable design organizations out there - among the national associations and local creative clubs - there's one growing group that may have the most relevant to the day-to-day work lives its members. I attended an event this week sponsored by InSource, a grassroots organization of in-house corporate creatives. Speaker Moira Cullen of Hallmark, a tremendous designer and advocate for the value of design to corporations, gave a great presentation about how in-housers can gain a "seat at the table" with their business peers. A growing legion of HOW magazine readers and HOW Design Conference attendees work in-house - from universities and major consumer-products corporations to churches and public utilities. If you're one of them, check out InSource.

- Bryn Mooth, HOWDesign.com, Email Update Editor

Bringing Design In-House
InSource board members Glenn Arnowitz and Andy Epstein and former board member Ray Gomez are featured in Rockport Press' recently published book on in-house design, Bringing Graphic Design In-house. Included are samples of their departments' work, along with helpful insights on how to bring design in-house effectively.
BDIH Gund.pdf
(PDF, 635KB) BDIH Wyeth.pdf
(PDF, 526KB)

Blind Date
A short essay by Andy Epstein on how to create community and network within the field of in-house design appeared in the December 2004 issue of HOW magazine. Look for additional articles and essays from InSource in upcoming issues of Graphic Design: USA.
HOW Blind date.pdf
(PDF, 167KB)