InSource - An Association of Coporate Creatives
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- Kevin Kearns
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InSource Offers Members 2010 Webinar Subscription Series Discounts Organizational and Staff Management Structures & Strategies Want to make your team indispensable to your company? Wondering how to leverage and build your team to help you sell value-added internal services? This webinar will introduce best practice management solutions to building, managing and nourishing an in-house creative team. Discussion will focus on organizational and inspirational management strategies and systems that ensure a strong, motivated and dedicated team, providing you the ammo you need to gain credibility and value with both management and clients. Work Segmentation; Aligning People, Process and Priorities When it comes to designing the right solution for each in-house client’s problem, one size definitely does not fit all. So how do you decide when to jump through hoops and when to push back? This webinar delivers detailed information on the key questions to ask to quickly segment projects into tiers based on importance and complexity. Then, discover how to use tiering as the foundation for deciding the who, what, where, when and how of any project you encounter, allowing you to streamline workflow and make your team more efficient than ever before. Creative Briefs Done right, creative briefs share valuable information, align everyone’s expectations, and set clear objectives. In practice, this means better business results as well as a smoother, faster creative process. And yet, for many reasons, creative briefs are rarely used to their full potential. Alongside practical advice on how creative briefs should be used to streamline your development process, this webinar will also provide concrete tips, tools, and techniques to ensure that your organization is not only creating great briefs, but also getting the most out of them. Most importantly, you’ll learn how to use creative briefs to tighten the link between business goals and creative strategies, and tactics. Funding Structures - Chargebacks/Cost Allocation Systems Given today’s economic situation, there’s greater emphasis on fiscal responsibility and cost containment. It’s more important than ever to manage the business of design like a business. This webinar details the best methods for setting up workable chargeback systems. From estimating through accounting, the focus is on actionable methods that will help you rationalize hiring decisions, gain accountability from clients, and demonstrate the real value that your team provides. Operational and In-Process Metrics To support the growing need for accountability and transparency, this webinar will discuss the best means of collecting and reporting on meaningful metrics for your organization. Discussion will focus on key metrics that can be captured by in-house organizations to demonstrate the value and effectiveness of their internal creative teams(s), as well as metrics to indicate operational performance and improvement opportunities. Fee Structure: Rate for individual webinars: Registration Information: |